Surah Al A'raf Tafseer

And so the sorcerers came to Fir`awn. They said:"Indeed there will be a (good) reward for us if we are the victors."

He said:"Yes, and moreover you will (in that case) be of the nearest (to me)."

Allah describes the conversation that took place between Fir`awn and the magicians he collected to defeat Musa, peace be upon him. Fir`awn told them that he will reward them and give them tremendous provisions. He made them hope in acquiring what they wished for and to make them among his private audience and best associates. When they were assured of the cursed Fir`awn's promises